Back in January, I wrote about the silly use of some songs as commercial jingles. For example, you had to wonder what Royal Caribbean Cruise Lines was thinking when it appropriated Iggy Pop’s Lust For Life, with its liquor and drugs and ear-sex, as an advertising vehicle.

People still don’t listen. NPR’s The Record blog notes that the 2012 London Olympics is using The Clash’s London Calling as a jingle. Again, nobody listens to the lyrics. Here’s the very first verse:

London calling to the faraway towns
Now that war is declared and battle come down
London calling to the underworld
Come out of the cupboard, all you boys and girls
London calling, now don’t look at us
All that phoney Beatlemania has bitten the dust
London calling, see we ain’t got no swing
‘Cept for the ring of that truncheon thing

Makes you want to hop right on a plane, doesn’t it?