There are more painfully stupid chapters in recent radio history than I can remember, and every once in a while, some knuckleheaded DJ gets fired for doing something beyond the pale. That’s usually the end of the stupidity at a given station for a while, and ratings-whoring station directors let all sorts of nearly-as-bad stuff go on all of the time, but the Morning Zoo idiocy got somebody killed this week.

According to the AP, 10 people were fired at a Sacremento radio station after a contest participant died from drinking too much water. Now, water-drinking-without-peeing is fairly tame compared to various gross-outs and sex-act contests that have been staged on radio in recent years, but water intoxication can kill you, as the clueless “morning rave” team of KDND-FM found out.

The amazing part isn’t that someone died. The amazing part is that it took so long. By the way, KDND doesn’t go by its call letters. It calls itself “The End.”

Never has a radio station nickname been so unintentionally appropriate.